Content Designer across 4 digital brands: Lloyds, Bank of Scotland, Halifax and MBNA

Senior Copywriter producing all 'Devices' copy across four retail banks: Lloyds, Bank of Scotland, Halifax and MBNA:
• Created new Homes, Borrow, Insure and Save & Invest app spaces. Revised app content reached 20,000 customers with six billion log-ons.
• Worked with UX, research, visual design and behavioural science colleagues to a department design brief to achieve the best result for customers, checking in with stakeholders at each design stage.
• Ensured all content was accessible and adhered to current banking regulations.
• Matched content to new Lloyds Bank Cancara style developed with Wolf Olins.
• Designed App Store previews for revised Personal and Business Banking apps with a visual design colleague.

Developed Lloyds Bank mobile app spaces: Save & invest, Borrow, Homes and Insure

Refresh of all app store screens, following successful update for personal banking

Developed Figma and Adobe playbooks as part of an in-house creative team

'Show Me' was part of a multi-million pound digital transformation initiative to win five million new Lloyds TSB customers

Support for the Lost or Stolen Cards journey, devising an easier format for this feature

Microsite and step-by-step guide to estate administration